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Very Nice Interview/Case Study by Marketing Sherpa where they interview Jonathan Hoy, Strategic Alliance Manager for LexisNexis and a customer of Newstex’s Blogs On Demand product.

Summary

For every online content site that has added a blog to its lineup, just as many are still questioning how blogs fit with their traditional media products.

That was the big question LexisNexis faced in 2006, as more customers requested that bloggers’ entries be incorporated into the 30-year-old company’s legal information and news databases.

Here are six real-life lessons they learned in the process that other media company and subscription sites should consider when adding blogs.

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