Time for the Publisher Insider where we highlight some of the most INovative, INteresting and INspirational content providers that are part of Newstex Blogs On Demand and Video On Demand.
This month, the Publisher INsider profiles SBTV.com whose video content is offered through Newstex Video On Demand.
SBTV.com is the premier video news and multimedia information destination for the 25 million small businesses in the United States. In fact, SBTV.com is a digital media pioneer. The site holds the title as the first television network on the Web (it launched in 2004) that is devoted 100% to small businesses, including entrepreneurs, start-ups and established enterprises.
SBTV.com is doing something right. With most video websites tracking visitor traffic statistics that show people spend just a few minutes watching an online video, SBTV.com statistics show that the average viewer spends more than 30 minutes on the site. SBTV.com cites several specific reasons why visitors not only stay on the site for such a long time but also why they return again and again:
- Expertly produced content.
- Professional journalists.
- Industry experts.
The content on SBTV.com is highly targeted to meet the expectations and needs of the primary, small business owner audience. Information and videos on the site focus on technical information, tips for running a business, success stories, conferences, associations, resources, and more. Take a look at a few recent video titles:
- Make Your Business a Media Magnet in 2009
- How I Created a $30 Million Website
- Watch Your Step When Going Global
There is no doubt that the videos offered by SBTV.com are useful for small business owners. In fact, I might even go so far as to say, SBTV.com is “must see TV” for small business owners.