A report from eMarketer released earlier this year provides a glimpse into the world of podcasting, which is growing more and more each year. In 2008, nearly 1 in every 10 Internet users downloaded and listened to audio podcasts. By 2013, that number is expected to double to 1 in every 5 Internet users — from 17.4 million U.S. Internet users last year to 37.6 million in just four years from now. Check out the chart below for specific details.
Podcasts are popular for two primary reasons — there are almost no barriers to entry and it’s easy to create a podcast. From Fortune 500 companies to small business owners, hobbyists, journalists, and everyone in between, anyone can create a podcast.
With the increased availability of the iPhone and its competitors, downloading podcasts and listening to them at your convenience is growing in popularity more everyday. For example, you can download a podcast on your iPhone and listen to it during your lunch, or download a podcast from your computer and listen to it on your iPod while you’re commuting to work or at the gym. The flexible listening options make podcasts appeal to a broad audience that might not have the time or desire to read blogs. In other words, they can boost a blog’s audience.
Are you creating podcasts yet? If not, you might want to give it a try and get on board before you find yourself trying to play catch-up later.