New research from GigaOM Pro reports that most online video viewers participate in “snacking“, which means they watch short user-generated videos on sites like YouTube. In fact, over 60% of respondents to the survey claimed to regularly watch user-generated videos vs. just 30% who claimed to regularly watch full-length programs. Check out the chart below for more specific statistics.
Based on these results, user-generated video and shared video content (through social networking sites) are by far the most popular forms of online video, which represents a significant opportunity for authoritative content publishers to carve a niche in the online video community.
Additionally, the study shed some light on the demographics of online video viewers, reporting that approximately two-thirds of the online video viewing population is between the ages of 18-44 with about one-third of online video viewers coming from the 18-32 year old demographic and one-third coming from the 33-44 year old demographic. In terms of income, the study revealed that online video viewers skew toward higher income brackets.
Considering The Nielsen Company reported that over 141 million people in the U.S. alone watched online video content in February 2010 for a total of 10.3 billion video streams, which is up from 10.5% and 15.8%, respectively, over the prior year, the online video opportunity will continue to grow well into the foreseeable future. Are you leveraging that opportunity?
Click here to check out some of the authoritative content publishers who are creating online video and syndicating it through Newstex. If you’d like to syndicate your own video content for increased exposure and to make some money, contact Newstex or click here to learn more.