What’s the real story about the future of the media industry? That’s a question that many people have been asking for some time now, and it’s one that Henry Blodget (CEO and editor-in-chief of Business Insider) and Jay Yarrow (editor of Business Insider) try to answer in a presentation they delivered at the IGNITION conference in New York City yesterday.
In their presentation, Henry and Jay provide some charts that tell the story of where the media industry stands today. Once you look at them, it’s hard to argue against the assumption that the media industry will never go back to the way it was again. Take a look at a few of the most interesting slides below (you can view the entire presentation on Business Insider):
As the two above slides form the presentation show, the market value of new media companies is catching up to or surpassing old media companies.
Even the market values of specific content publisher new media sites are reaching new heights as shown in the above slide. Note that many of the sites within the larger brands included in this chart are syndicated as part of Newstex Authoritative Content.
If you’re still not clear on where new media stands in relation to old media at the end of 2010, take a look at the above chart. In terms of market value, the gap has been closed, and with the continued expansion of social and mobile marketing, the balance is poised to shift in favor of new media.
It’s interesting to look at the media industry in this way. Similar to when televisions started to find a place in every home, new media is finding a place in every home and is becoming the preferred way to consume authoritative content. There’s no turning back now.