Have you signed up for the SIIA Brown Bag Lunch on Mobile Technology in the STM Space yet?  It’s scheduled for February 23, 2011 from 11:30 a.m. – 1:30 p.m. ET in New York City but can also be attended via webcast.

Newstex President Larry Schwartz will be on the expert panel along with SiNae Pitts, PhD who is Founder & CEO of Amphetamobile.com and James Wonder who is the Director of Emerging Technology at the American Institute of Physics.  Darrell Gunter who is Chief Commercial Officer of the American Institute of Physics will moderate the session.

The panelists will be discussing best practices as well as technical, business and content hurdles of STM publishers who need to get their content up on mobile devices to keep up with the increasingly mobile STM workforce.  Questions covered during the session will include:

  • What are the best practices in developing mobile strategy to serve these markets?
  • What does the user community expect from an STM mobile app?
  • Can you build your mobile app in a cost effective manner?

You can follow the link to learn more and register for the February 23rd SIIA Brown Bag lunch.