It looks like YouTube is really serious about improving the quality of video content on its site. First, news that YouTube acquired Next New Networks was released, and now, YouTube has launched the YouTube Creator Institute where students will learn how to create professional videos at either the University of Southern California (USC) School of Cinematic Arts or Columbia College of Chicago (CCC).

As the YouTube Creator Institute website describes:

“Participants benefit from a unique new media curriculum, encapsulating a four-year film or television school experience. This includes everything from story arcing to production, from managing actors to lighting techniques. Moreover, participants will engage in several new media tactics, including how to use social media effectively, how to optimize content for multiple platforms, and how to utilize new monetization strategies. Note that this experience is not a degree program.”

If you’re interested in attending the YouTube Creator Institute course, which includes both online and offline course work, check out the YouTube Creator Institute website and watch the video below.

The good news is that the first class to take part in the YouTube Creator Institute program at both USC and CCC wwill get to go for free. However, you have to apply online and win a competition related to your application (including video submission) to get into that inaugural class. If the YouTube Creator Institute sounds like something you want to do, be sure to read the application FAQs available through a special link on the Application information page and the YouTube Creator Contest Official Rules to make sure you know what you’re getting into and follow all the guidelines before you apply.