Images not only add visual appeal to online content such as blog posts, but they also make your content more marketable to mobile content distributors. In other words, taking an extra minute to add an image to each of your blog posts or pieces of online content can mean more exposure, more readers, and more money for you.
Here’s why you should care:
When you license your content for syndication through Newstex, distributors provide that content to their end-user audiences through closed systems such as university libraries, corporate libraries, government agencies, and more. Recently, large-scale distributors are also making licensed content, like the Authoritative Content syndicated through Newstex, available to their end-users through mobile devices, including smartphones and tablets. As the market for these mobile devices continues to grow rapidly, you can bet that demand for Authoritative Content through mobile devices will grow as well. The potential for Authoritative Content publishers who syndicate their content through Newstex also grows with the mobile market.
Here’s what you need to know:
Content with images is more likely to be selected by distributors for mobile distribution to their clients, and it’s more likely to be viewed and deliver royalties to publishers than content without images.
When content is syndicated and distributed through mobile devices, it doesn’t just look a bit better with an image. It looks a lot better. Both syndicated content distributors and end-users are more likely to view content through their mobile devices with an image than without an image. That’s because syndicated content is distributed via mobile devices as a feed, which means there is a lot of text. Images draw attention to posts within all the text in those feeds, add visual relief to text-heavy pages on a mobile device, and can improve click-through rates simply because images are easier to view on small mobile devices than text.
A highly relevant, interesting image can make a huge difference in getting your content noticed among mobile audiences. Take a look at the image below which shows how mobile content feeds look with images — much better than a page filled with text looks!
Keep in mind, the first image used in your blog post or content is the one that will appear as the “thumbnail” or “cover image” with your story in the feed of syndicated content that distributors provide to end-users on mobile devices, so choose your first image carefully.
If you haven’t been using images in your content and don’t know where to look to find images you can legally use on your blog, check out this article on About.com for some suggested sites to find free images.