Technorati has released its annual report that analyzes the world of blogging with the 2011 State of the Blogosphere (click to see 2010 and 2009 results), and the results show some distinct differences between hobby bloggers and professional and corporate bloggers.
First, hobby bloggers update their blogs less frequently and blog primarily for personal satisfaction. Professional and corporate bloggers blog for a variety of reasons such as making money, establishing credibility, and sharing expertise. It’s this side of the blogosphere that Authoritative Content publishers are typically a part of.
There are a few demographic characteristics that set professional and corporate bloggers apart from hobbyists. First, they’re older than hobby bloggers and have higher incomes than the general population. It makes sense that these professional and corporate bloggers would be at a point in their careers where they can share their expertise and experience via the blogosphere.
Of particular interest in the 2011 State of the Blogosphere report are the statistics related to bloggers vs. traditional media. Almost one out of three bloggers who responded to the Technorati survey indicated that they have worked for a traditional media organization. Nearly one in four respondents currently work for a traditional media organization and write their own blogs separate from those jobs.
Authoritative content bloggers are also seeing traditional media outlets taking them more seriously as sources of information (76%) as shown in the chart above. On the flip side, consumers are trusting blogs as trusted sources of information and reviews more than ever — even more so than Facebook and Twitter content publishers.
Similarly, Authoritative Content publishers are gaining visibility in their industries through blogging. For example, 36% of all bloggers have been quoted in traditional media for something they published on their blogs. More than 50% of professional bloggers have had the same.
Another important finding from the 2011 State of the Blogosphere study shows that bloggers are diversifying their online presence with Twitter taking the top spot followed by Facebook, LinkedIn, and YouTube. Bloggers are using these separate social media profiles to share their own content, share content from others, and publish original content.
You can follow the link to read the complete 2011 State of the Blogosphere report to get all the details, including tons of predictions and insights from social media experts and survey respondents.