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FEATURED ARTICLE
Content marketing
The plagiarism pandemic: safeguarding intellectual property online
José M. Duque
March 12, 2024
YouTube recently wanted me to watch a video about the ancient Egyptian bureaucrat-turned-demigod Imhotep. I knew it was going to be a hot mess from the thumbnail alone. Obviously AI-generated, it made poor Imhotep look like he’d just visited the face-painting booth at the county fair. The actual content, such as it was, featured an artificial voice reading out nonsensical statements like “Imhotep lived in the ancient Egyptian period 267 BCE AD 648” (he actually lived around the 27th century BCE). Unfortunately, schlock like this has become all too common as many creators try to churn out as much content as possible with the least amount of effort. But while the Imhotep video was just cringy, there is a darker side to low-effort content. YouTuber Harry Brewis (aka hbomberguy) recently put out a four-hour video exploring the increasing prevalence of plagiarized content on the platform.
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