Industry News

Authoritative Content, Blog Post, Industry News

Content Rules Teaches How to Create Killer Online Content


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A new book by Ann Handley of MarketingProfs and C.C. Chapman of Managing the Gray, Content Rules, teaches readers how to create blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business. Content Rules is part of David Meerman Scott’s highly popular New Rules series and teaches you how to write

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Blog Post, Industry News, Research & Statistics

2010 State of the Blogosphere Released


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Each year, Technorati conducts a survey of bloggers and uses the data collected to create an annual state of the blogosphere report.  This week, the 2010 State of the Blogosphere has been released (the first three parts are already available online and the fourth should be released anytime now). 7,200 bloggers answered the survey questions

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Blog Post, Industry News, Research & Statistics, Twitter

Twitter Repositions as a News Site, Not a Social Site


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While Twitter started out a few years ago as a social tool where people could communicate in real-time via short snippets, the team behind Twitter believes the site has evolved into something quite different — a news site. In a presentation at Nokia World 2010 yesterday, ReadWriteWeb reports that Twitter’s vice president of business and

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Blog Post, Industry News, Video

May 2010 Online Video Stats Released by comScore


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comScore has released its monthly report about online video viewing in the United States, and the results show that online video continues to be extremely popular and growing. According to comScore, May 2010 online video viewing delivered the following statistics: U.S. Internet users viewed nearly 34 billion online videos in May 2010. Google sites (including

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Blog Post, Industry News, iPhone, Mobile

Smartphone Benefits Lure Even the Most Elusive Consumer Groups


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In marketing, there are consumers who are considered ‘early adopters’ or products and brands, and there are consumers who fall into the ‘laggards’ category.  The latter consumer group is slow to try new products and prefers to wait for others to test drive them first.  Laggards need to fully understand the benefits that products can

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Blog Post, Industry News

2010 SIIA Content Division Board Election Nominations are Open


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Elections are now open for the 2010 Software & Information Industry Association (SIIA) Content Division Board, a volunteer group of industry executives that works closely with the division’s leadership to direct our activities and initiatives. The members of the SIIA Content Division Board perform a variety of functions, including: * Helping to decide which industry

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Blog Post, Industry News, Video

YouTube Wants to Hear from You


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Many of the online video publishers who syndicate their video content through Newstex publish their videos on YouTube.  The ability to create your own, branded YouTube channel and the ease-of-use that YouTube offers makes it a popular online video destination for publishers and viewers. Yesterday, a post was published on the YouTube blog asking users

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Blog Post, Industry News, Research & Statistics, Video

Online Video Viewing Breaks a New Record


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November 2009 marked a new milestone for online video viewing.  According to a new report from comScore, over 170 million Internet users in the U.S. watched online video in November 2009 for a total of nearly 31 billion videos viewed during the month.  That’s a new record, which demonstrates that comScore’s predictions for the future

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