Research & Statistics

Blog Post, Featured Post, Research & Statistics

Blogging Comes out on Top in State of Inbound 2014


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The 2014 State of Inbound report has been released by HubSpot and thousands of marketers agree—blogging works. According to the research, blogging is the number one way that marketers get their content and companies found. In fact, marketers who have prioritized blogging are 13x more likely to generate positive ROI than marketers who haven’t prioritize

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Blog Post, Featured Post, Research & Statistics

Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs


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Who said blogging is dead? In Corporate America, blogging is holding steady with nearly one in three Fortune 500 companies maintaining public facing corporate blogs (from the primary corporation) with current posts published. The data comes from an annual study by the University of Dartmouth Center for Marketing Research. Back in 2008, only 16% of

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Blog Post, Featured Post, Research & Statistics

10 Years of Digital Storytelling and 10 Years of Newstex


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Ten years ago in 2004, blogs ruled the internet and “blog” was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal—to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it.

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Blog Post, Content Marketing, Research & Statistics, Social Media

Image Content – Not Just for Pinterest and Instagram


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Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words,

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Blog Post, Featured Post, Research & Statistics

The Data Explosion in 2014 Minute by Minute – Infographic


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In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. That’s just one statistic that tells the story of the data explosion that we’re living

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Blog Post, Content Marketing, Featured Post, Research & Statistics

4 Key Factors Influencing Content Sharing Trends


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Content sharing is a critical component of any online publisher’s marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, there

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Blog Post, Mobile, Research & Statistics

More than Half of Digital Content Now Consumed on Mobile Devices


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A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop

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Blog Post, Content Marketing, Featured Post, Research & Statistics, Social Media

The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers


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The State of Word of Mouth Marketing 2014 report has been released by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA), and it’s filled with information that can be very useful to content publishers. In total, 328 marketers participated in the online survey (primarily from the WOMMA and AMA member

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Blog Post, Content Marketing, Featured Post, Research & Statistics, Social Media, Twitter

How Long Should My Content Be?


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Have you ever wondered how long your content should be? Is there any data that could be used to create guidelines for content length? Whether you’re publishing an article, blog post, Facebook update, tweet, or any other type of content, Kevin Lee of Buffer did the research and determined the ideal length for every type

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