Newstex President Larry Schwartz participated on a panel discussion on November 17 in NYC as part of the SIIAâ€™s terrific Brown Bag Lunch series. These events are a way for information industry executives to gather to hear a topic of interest in an informal atmosphere.
Hal Espo of Contextual Connections chaired the panel. Besides Larry, other panelists included Ethan Eisner, VP of Marketing and Strategy for Corporate & Federal Markets, for LexisNexis, Alf Poor, VP of Client Services for Relegence Corporation, and Debby Richman, Senior Vice President, Consumer Products for LookSmart.
John Blossom at Shore Communications has a terrific analysis of the session on his commentary blog. John says: "The New Aggregation is honing content companies into new shapes that oftentimes resemble older business models but that have to be far more selective when choosing which attributes of aggregation are going to be in their best interests. Letting go of "owning" content distribution is just the beginning of finding a successful formula in today’s aggregation. It’s all about owning audiences in the contexts in which they value content the most at a given point in time."