Today at the Buying & Selling Econtent conference Pam Springer, President of ECNext and a Newstex customer, announced the availability of her new FREE eBook titled "Search Engine Marketing for Publishers: the art of being found online."
Pam wrote in an email introducing her book, "As you know, publishers are incredibly fortunate because their product-online content-is the raw material for search engine marketing. Sadly, most publishers don’t leverage those important assets to sell more online. My e-book provides a fun and informative how-to guide that will be useful for all publishers: both experts in the art of being found online and those who are new."
The book is a quick read and a great resource for those publishers looking to learn about Search with some practical advice and examples.