Last month, I wrote a post on the Newstex blog called New Twitter Statistics Tell an Interesting Story where I talked about research conducted by Sysomos on 11.5 million Twitter accounts. In that post, I discussed the trends related to how people use Twitter (e.g., frequency of posts, numbers of followers, etc.). Today, I’d like to take a look at the statistics provided by the Sysomos research from the authoritative content perspective. Specifically, the fact that nearly 1 in 4 tweets is created by a bot.
What do I mean by authoritative content? I am referring to the useful and meaningful tweets posted by experts, professionals, and people who have built some kind of credibility on the topics they tweet about. These are the online publishers (organizations and groups) whose content Newstex syndicates through its news, blogs, video and Twitter syndication agreements. It’s the authoritative content that professionals, business people, journalists, academics, lawyers, and more count on to do their jobs everyday.
So how does one find authoritative Twitter updates if 1 in 4 tweets is created by bots, according to the Sysomos research? That’s certainly the trick, and unfortunately, there isn’t an easy way to sift through the clutter on Twitter to find the authoritative tweets. I wrote a post on the Newstex blog about that exact problem just a week or so ago, which you can read here.
In short, Newstex provides a solution to finding great content hidden behind the clutter through its NewsTwits product. Twitter content can be meaningful, powerful and authoritative. Through NewsTwits, that authoritative content can get in front of key influencers who want it and need it but don’t have the time to haphazardly search through the tweet clutter (including the 24% that’s created by bots) to find it.