Today, the Software & Information Industry Association (SIIA) announced the launch of its first mobile application for accessing social media content from SIIA and Authoritative Content from Newstex.
The application is available through the Apple iTunes Store for both iPhones and iPod touches (search for siia or newstex), and it will be available for Google Android-enabled phones in the future.
A free trial version is available, and SIIA Content Division members can request complimentary access to a limited number of licenses for premium content.
The new SIIA and Newstex iPhone app is an easy to use mobile resource that helps users access authoritative news and social media content, including blogs, Twitter and video content, at anytime.
In a press release from the SIIA, Newstex President Larry Schwartz said, “More and more people are tapping social media through applications that provide content from a handful of sources. We believe this application creates significant marketing and revenue opportunities for publishers and aggregators, as well as associations of all types.”