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Android Threatens iPhone but BlackBerry Still Rules

by Susan Gunelius | May 20, 2010 | Blog Post, iPhone, Mobile, Research & Statistics | 2 comments

According to a study by NPD Group, sales of Android smartphones beat sales of iPhones in the United States during the first quarter of 2010 for the first time.  However, BlackBerry devices held onto the majority of market share.

Here is the first quarter 2010 sales breakdown between the big three:

  1. BlackBerry = 36% market share
  2. Android = 28% market share
  3. iPhone = 21% market share

There are a couple of factors helping to boost Android sales above iPhone sales: more carriers (iPhones are only available with AT&T) and better promotions (buy one get one free at Verizon Wireless).

As more and more people trade up from traditional mobile phones to smartphone devices, the demand for mobile apps will also increase with the most useful and entertaining apps drawing the most attention.  We’re also likely to start seeing more and more apps with pricetags attached to them as well as an increase in mobile advertising, which studies show is more effective than online advertising (via eMarketer).

Newstex is already very active in creating mobile apps for the iPhone, iPad, iPod touch, Android and BlackBerry with several mobile apps already launched and many more on the way.  You can follow the links below to learn about Newstex mobile apps that have already been launched, and stay tuned to the Newstex blog for news about new mobile app launches!

  • Newstex Mobile App
  • PR Newswire Mobile App
  • SIIA Mobile App
  • Newsonomics Mobile App

Do you own a smartphone?  What device do you have and why?  Leave a comment and share your opinion on the battle of the smartphones.

Image: Flickr

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2 Comments

  1. John Blossom
    John Blossom on May 20, 2010 at 4:11 pm

    Nice post, larry. RIM’s improved Web browser will help its position also for Web content and apps delivery. Where it goes from here in terms of partnerships is a bit of a question mark, though. Google’s ability to leverage Android across devices such as the new Google TV initiative, pads, autos and other platforms and a deeper commitment to enterprise-level security will change the mix for partnerships.

    Reply
    • Susan Gunelius
      Susan Gunelius on May 26, 2010 at 10:08 pm

      John, Thanks so much for commenting. I’m happy to hear that you enjoyed my post. I agree with you — the future in terms of partnerships, etc. will be interesting to watch unfold.

      Reply

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