Google always does a great job of creating content that entertains people. If you visit the Google YouTube Channel, you’ll find many humorous videos mixed in with useful and meaningful content. Most recently, Google published a video about being a Google Autocompleter on its YouTube channel that is great for a laugh. You can watch it below:
What do you think? Do you have what it takes to be a Google Autocompleter? Can you “do 20 searches before your mom does 1?”
This is a great example of how Authoritative Content publishers can think outside-the-box in order to surprise and delight their audiences — and possibly attract new viewers, too! Allowing your business, media, or personal brand to seem human through humor or the unexpected can be extremely effective. Just be careful that your out-of-the-box content consistently matches your audience’s expectations for your brand and content. If you veer too far off track, they might become confused and your attempt at humor or creativity could do more harm than good.