Hashtags are an important part of content discovery, so it makes sense that they’re equally important for content promotion. In simplest terms, a tweet that is published and shared using a targeted hashtag has one additional way for people to find it than the...
Selections from the ACI Blog
Category: Content Marketing
Spend some time on web design websites and reading 2015 web design predictions from experts and you’ll see one word pops up again and again. That word is interactive. If the predictions are accurate, 2015 will be the year of interactive digital content....
Personalization matters according to 66% of marketers who participated in the “Quarterly Digital Intelligence Briefing: Why Marketing Should be Personal” research study with Econsultancy and Adobe. Without personalization, these marketers agree that the...
Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%. In North America, the percentage is even higher (25%), and in Latin America and the Middle East and Africa,...
What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them? With just a small amount of effort, you can breathe new life into your old content so it helps you...
New data from Facebook’s second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have...
This month, the Canadian Anti-Spam Leglslation (CASL) came into effect. If you send email messages in order to directly or indirectly promote your content, then you need to know what this law entails. Don’t make the mistake of thinking that CASL only applies to...
Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way...
Content publishers face competition from a wide variety of sources, including content marketing agencies which publish content for brands and companies around the world. The Content Marketing: Benchmarks from the Agency Perspective report from SharpSpring and Ascend2...
Invested time and money into Google+ Authorship in the past could of years? You’re not alone. Among the search engine optimization community, Google+ Authorship (where your Google+ profile image, byline, and Google+ circle count appears with your article links...