This fascinating Newsweek article shows through the example
of the rise of “podcasting” how technology elite bloggers created buzz around a
new topic way before traditional media. Here’s interesting “proof” of the power
of new sources of information such as blogs and commentary.

The Alpha Bloggers
‘A-Listers’: Meet the feisty elite of super-bloggers who
set the tech agenda. They show how power can shift in the age of the Internet.
(Newsweek via MSNBC)